Too often, insurance agents are cruising during a prospecting meeting only to slam into a brick wall of objections. These objections can quickly derail an insurance sale. However, by coaching your agents to properly handle objections, you can empower them to blast through these potential deal-breakers and land more sales.
Ready to get started? Here’s how you can coach your agents to overcome objections and sell new insurance policies with ease.
Make Practice a Priority
Practice is a critical part of landing insurance sales. That’s because the more your agents practice, the more prepared they will be for the objections that could ruin a sale. Here are a few common objections to go over with your agents, along with ways to address them:
I Don’t Remember
Sometimes, a prospect may not remember earlier discussions about insurance. One way to fight past this objection is to jog the person’s memory with an especially significant interaction or point from the last meeting. This is where great notes in a CRM will come in handy. If the client still doesn’t remember, encourage your agents not to get frustrated. They can simply re-focus the conversation by highlighting the main reason either party reached out, and the benefits that prospects will value most.
I Don’t Know Your Company
People don’t like working with companies they don’t know. That’s why if a prospect says they don’t know about your agency, have your agents acknowledge the concern with understanding and concern and give an overview of the agency. To show credibility, it can be helpful to touch on points such as how long it’s been in business, how many clients it serves, and the agency’s purpose.
Too often, insurance agents are cruising during a prospecting meeting only to slam into a brick wall of objections. These objections can quickly derail an insurance sale. However, by coaching your agents to properly handle objections, you can empower them to blast through these potential deal-breakers and land more sales.
Ready to get started? Here’s how you can coach your agents to overcome objections and sell new insurance policies with ease.
Make Practice a Priority
Practice is a critical part of landing insurance sales. That’s because the more your agents practice, the more prepared they will be for the objections that could ruin a sale. Here are a few common objections to go over with your agents, along with ways to address them:
I Don’t Remember
Sometimes, a prospect may not remember earlier discussions about insurance. One way to fight past this objection is to jog the person’s memory with an especially significant interaction or point from the last meeting. This is where great notes in a CRM will come in handy. If the client still doesn’t remember, encourage your agents not to get frustrated. They can simply re-focus the conversation by highlighting the main reason either party reached out, and the benefits that prospects will value most.
I Don’t Know Your Company
People don’t like working with companies they don’t know. That’s why if a prospect says they don’t know about your agency, have your agents acknowledge the concern with understanding and concern and give an overview of the agency. To show credibility, it can be helpful to touch on points such as how long it’s been in business, how many clients it serves, and the agency’s purpose.